I have always lived in the world of foreground music — performing in 92 countries, I felt the pulse of audiences, the energy of response, the joy of connection. When I entered the background music industry, I found the opposite: silence in the air, no feedback, no spark. It felt like the most boring part of music. That became my challenge. I asked myself: how can we bring the vitality of foreground music into background music? That question has guided our journey ever since. What we created is more than a music service — it is energy, translated into sound, designed to make spaces come alive.