Michiel Borstlap about background music

“Music is never just decoration — it shapes how we feel, connect, and remember. Whether in the foreground on stage or in the background of a hotel lobby, music sets the tone for human experience.

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Background music isn’t background at all — it’s the invisible layer that defines atmosphere. When chosen with care, it can elevate a brand, bring people closer, and create memories without saying a word.

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Gallery Play is built on three pillars. First: music. Not just background playlists, but sound that actually fits a space — a lobby, a restaurant, or a store chain. Second: tech. We broadcast over a million tailored tracks a day through our own hardware and software, so every location gets the right vibe at the right time. And third: communication. We don’t guess — we know if the music works, because clients give live feedback. If they dislike a track, it fades out instantly; if they love it, we learn from it. That’s how Gallery Play makes music truly part of a brand’s atmosphere."