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GVB Amsterdam chooses Gallery Play Media for versatility, colorfulness, and diversity.

Wendy Brouwer

For several years, Gallery Play Media has had the task of giving all Amsterdammers a safe and welcoming feeling in all underground metro stations. Gallery Play Media has therefore created a balanced music design based on the composition of the population of our capital. The programming's energy aligns with all moments of the week. Additionally, events in the city such as Gaypride and ADE are seized to give metro travelers the same feeling. Amsterdam musicians and artists are also given priority in the programming. And if you take a late metro: between midnight and 00:45, all music is by Amsterdam legend Ramses Shaffy.

In addition to the metro stations Centraal Station, Nieuwmarkt, Waterlooplein, Weesperplein, and Wibautstraat, the underground stations of the Noord/Zuidlijn will be connected to Gallery Play Media's B2B Music Network in 2024. Background music 2.0




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